Live Nation challenges the Status Quo Business Model in the Music Business

Live Nation is trying to do something unprecedented in the music business, negotiate music partnerships with music artist that go beyond recorded music. Jay-Z, Madonna, and U2 have all signed deals with Live Nation. Jay-Z and Madonna's deal consists of majority share of all future music and music-related businesses including albums, concert tours, merchandising, fan club/web site, DVDs, music-related television and film projects, and associated sponsorship agreements that includes clothing, perfumes, etc. U2, has long been one of the biggest globally recognized bands and one of the highest grossing concert revenue. The band signed a 12-year deal with Live Nation Artists that includes worldwide concerts, merchandising and the band's Web site, U2.com. Last year, Live Nation signed Madonna to a ten year global partnership for $120 million dollars. The current Jay-Z deal is worth $150 million dollars. Live Nation is the largest producer of music concerts and is seeking to become one of the largest companies in the music entertainment industry.